Website Interfaces as Representamen of Organisational Behaviour
نویسندگان
چکیده
Due to the increasing sophistication of the Internet, the role of computers as mediators becomes more apparent through their interfaces. Despite being a symbolic machine, only in the last decade Semiotics has attracted the attention of researchers in studying interfaces and human-computer interaction. This paper summarises some of the main contributions in the field of Semiotics and Interfaces, while pointing out the needs of broadening the referential framework to cope with social issues involved in the new interfaces being created for Internet applications. We draw upon concepts of Organisational Semiotics to propose a framework to analyse interfaces of e-commerce applications under aspects that include the underlying organisation that the interface represents, making explicit aspects that would not be apparent in other approaches.
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